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‘Too often, data is simply a burden’: Nick Stammers from unified DMP Ataccama

‘Too often, data is simply a burden’: Nick Stammers from unified DMP Ataccama

“Too often data isn’t being deployed usefully”, comments Nick Stammers, VP UK & EMEA at Ataccama, a unified data management platform. “It’s simply a burden: redundant, duplicated, irrelevant, hosted on outdated legacy platforms, or too low quality to be of any use.” I asked Nick about his role at Ataccama, and the data challenges for business leaders right now. As VP UK & EMEA, my role is to lead…

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