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digital marketing

A metaverse reality check: What role of brands?

The predictions for the economic potential of the metaversa have ranged from anywhere from $800 billion to $4-5 billion to…

Digital Media Trends in H2: From PCC’s Increase to Retail Media

Marketing budgets will continue to be scrutinized as the cost-of-living crisis continues. But the growth of digital media in particular…

Martech Stack Additions: What You Should Consider Before Signing a Contract

Software, Software Everywhere Companies are using more software than ever. The latest data from Zylo revealed the average enterprise-level organization…

Marketing Future Report: 60% of respondents expect budgets to increase

2022 has been much more difficult than originally planned. In January, Ashley Friedlein predicted that the year – which he…