“The offer became so irresistible that selling it is just… It’s butter. It’s so easy. ”
What if selling your product really felt easy instead of painfully uncomfortable?
Most of the trainers and creators of the course think getting there is difficult, but it is actually incredibly simple.
That’s what our client Taylorr Payne recently realized (he is the guy mentioned above).
In the past, he played what he described as a “smorgasbord” of offers.
Customers had so many options that they rarely bought the one that is most valuable to Taylorr’s business…
Until he hired us to train him.
We put your business through our Irresistible Offering Framework and your conversion rate doubled.
Now, when you sell your high-speed accelerator training program, it’s a non-brain that customers feel stupid saying no.
That’s why I sold two accelerators today. That’s $10,000, by the way,” he said. “I have sold 15 of these things since the last time that number was updated.And the biggest reason I’ve discovered how to talk about us as an offer.”
How you talk about your offer is the only biggest growth opportunity for SO many businesses.
With that in mind, I invited Taylorr to come to Shop Talk and share the exact changes he made to the SpeakerFlow offer, so that he can apply the same approach to his own.
Listen in our conversation then read the full post for a breakdown of the changes that Taylorr made to his offer!
Break Taylorr’s new irresistible offer
Before investigating Taylorr’s offer, let’s take a closer look at how your business works.
Your Company:Taylorr’s company is calledSpeakerFlow.They give speakers, coaches, and consulting and coaching systems that help them take control of their business, stay in their genius area, and get out of weeds.
Your products:He has two primary products. The first is CRM software called SpeakerFlow CRM:
The second product is a coaching program called SpeakerFlow Accelerator:
Solves Flow speaker problem:
Both products help speakers systematize their businesses so they can grow beyond the plateau they have reached.
Taylorr knows exactly who his ideal client is.
You know exactly how to solve your problems.
He has created multiple great products that do the job.
You can build a very nice business just to fix those things.
But if you have not nailed your offer, you will always be leaving money (and growth) on the table.
Think about it: There are millions of ways to package a CRM program and coaching. You could sell them separately. You could sell them together. You could make meals once. You could make a subscription model. You could make a mix of both.
And that is not to mention the millions of ways you could describe every offer you come with.
Until recently, Taylorr was putting many offers on the table for his potential customers.
“We had a smorgasbord of different offers you could pay. It was a confusing thing,” he said. “We had this software for $39, and we have this one where you can pay us $3,000 once, and the way we train. ”
The first step? Stop offering so many different things.
Taylorr hit his “smorgasbord” of offers to just two options:
- Option A – Just the CRM + full setup (3,000 dollars per person + $45/month per user):Taylorr’s team will fully implement the CRM speaker in the customer’s business. Everything will be going, all the customer has to do is put the key on the ignition.
- Option B – CRM + full setup + accelerating coaching program ($5,000 single rate + $1,000/month):All in Option A with the coaching layers above the software. SpeakerFlow guides your business strategy continuously.
But it’s not just about simplicity.
Your conversion rates are also triggered becauseframes these options brilliantly when talking with perspectives about the calls for discovery/sales.
After having gone through the process of discovering the problems in the business of a perspective and painting a clear picture of the solutions, let them know that there are two ways to work with SpeakerFlow:
“We can implement the technology, where we are ordered and you tell us what you want and we will get it instead,” he said. “Or we can be a strategic partner – it helps plan your business and then build the systems around it and work with you on to make sure they are polished. ”
When he talks about his offers, he’s not just comparing software against coaching. These words don’t even appear at all!
Instead, it’s aboutimplementation versus strategy.
“And that value proposal, that difference between just implementation and strategy, is painful for people not to go with the Accelerator as the main program,” said Taylorr.
That’s how you know you have a big deal, when it literally hurts people to reject it.
But if youReally.You want to clear things up, you can take one more degree.
Instead of making it painful to reject your offer… make it foolish.
How? With a simple guarantee.
The surprisingly simple guarantee that doubled Taylorr’s conversion rate
In addition to adjusting your offer, Taylorr also implemented a simple 90-day warranty that says it has immediately moved the needle into its conversion rates.
“It’s very simple,” he said. “If in 90 days you don’t feel like you have complete control of your business, which means that this is not the best way forward for you to systematize and grow, and you don’t see the light at the end of the tunnel, we want to return every dollar. ”
There are only three conditions:
- The customer must complete at least half of the tasks that SpeakerFlow assigns to them.
- They must get there if something’s wrong.
- The refund request cannot be the first time you’ve heard from the customer.
The results were shocking, even for Taylorr!
Initially, he was concerned that a “satisfaction” style guarantee was too fluid, but that was not the case at all.
Instead, you are allowed to overcome objection #1 each high-speed training program faces: The price.
“Everybody [in the past] would always have a budgetary problem. $5,000 is a lot. And then $1,000 a month. They could hire a VA for that amount. They were like rudder and dew, and it was because of the risk,” he said.
Nothing risks an offer as a guarantee. Try one in your business immediately and you’ll be surprised at the difference it makes.
Tired of your low content offer? Let’s talk.
I would love to walk through the same process we use with Taylorr to double the conversion rate of your offer.
Book a strategy call with my team so we can take a look at your business and show you the biggest opportunities with your offer right now. Besides, if it’s a good fit, we’ll show you what it looks like for us to train as we coach Taylorr.
In the call, we’ll show you:
- The growth opportunities you are currently looking at in your business.
- The step-by-step process you can use to take advantage of these opportunities.
- What it would seem like my team trains you individually throughout the process.