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A metaverse reality check: What role of brands?

A metaverse reality check: What role of brands?

The predictions for the economic potential of the metaversa have ranged from anywhere from $800 billion to $4-5 billion to $10-30 billion as investors and companies speculate on the possibilities offered by what many are calling “the next Internet.” These ambitious forecasts have attracted many brands to the idea of a presence in the metaverse, where it is expected that many people will soon be…

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