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1plusX’s Jürgen Galler on the key elements of an effective data strategy

1plusX’s Jürgen Galler on the key elements of an effective data strategy

Jürgen Galler is the CEO and co-founder of marketing intelligence platform 1plusX. I recently caught up with Jürgen to find out more about his role. He also talks data strategy, and the challenges of activating first-party data. As CEO of 1plusX, I am responsible for the overall company strategy and business. However, at my core I am a product guy that likes to innovate around complex problems…

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